OBJECTIVE AND DESCRIPTION

The Bachelor of Business Administration (BBA) program at Ramayan Vishwavidyalaya (MMYRV), Ayodhya, is designed to develop future business leaders by providing a strong foundation in management, entrepreneurship, and corporate strategies. This program integrates business theory with practical applications, ensuring students gain expertise in marketing, finance, human resource management, operations, and digital business.

The curriculum covers business law, organizational behavior, financial management, business analytics, and international trade, preparing students for leadership roles in various industries. MMYRV, Ayodhya, emphasizes hands-on learning, case studies, internships, and industry collaborations to make students job-ready.

• The program focuses on all important areas of management including courses like Marketing, Human Resource Management, International Business, Operation Management, Logistic & Supply Chain Management, Research Methodology, Statistics, Operations Research, Auditing, Economics & Business Law etc. Students are thus better prepared to deal with complexity, diversity, and change.
• Value-added courses in communication, analytical and problem-solving skills, and theatre are a part of curriculum which provide students with the ability to apply their knowledge and skills in real world settings.
• The program stands out from the rest due to its innovative teaching pedagogy that emphasizes experiential and application-based learning with the help of case studies, presentations, group discussions, and management activities along with guest lectures on the latest national and international issues, industrial visits, workshops etc.
• The program also includes internship as an essential requirement for the completion of the course. The students are encouraged to take up projects that meet the industry requirements and are of societal benefits.
• The University’s collaboration with renowned universities and business schools, such as Maharishi International University in the USA, provides global outreach opportunities.

Why Choose MMYRV for BBA?

• Industry-Driven Curriculum: Learn modern business strategies, financial planning, digital marketing, and leadership skills.
• Practical Learning & Internships: Gain real-world exposure through live projects, case studies, and corporate internships.
• Expert Faculty & Business Mentorship: Learn from experienced professionals and industry leaders.
• Entrepreneurship & Startup Support: Develop entrepreneurial skills with startup incubation and business development programs.
• Career Readiness & Placement Assistance: Strong industry connections help in securing placements in top companies and startups.

Career Opportunities After Completing BBA

A BBA degree from MMYRV opens doors to a wide range of career opportunities in business management, entrepreneurship, and corporate sectors. Some of the key career options include:

• Business Management (Management Trainee, Business Analyst, Operations Manager, Project Manager)
• Marketing & Sales (Marketing Executive, Digital Marketing Specialist, Sales Manager, Brand Manager)
• Finance & Banking (Financial Analyst, Investment Banker, Credit Analyst, Banking Officer)
• Human Resources (HR Executive, Talent Acquisition Specialist, Training & Development Manager)
• Entrepreneurship & Startups (Business Owner, E-commerce Entrepreneur, Business Consultant)
• Government & Public Sector (Administrative Roles, Banking Sector, Public Sector Companies)
• Relationship Manager
• Teacher
• Operations Analyst